MALCOLM McDONALD ON MARKETING PLANNING UNDERSTANDING MARKETING PLANS AND STRATEGY

MALCOLM McDONALD ON MARKETING PLANNING UNDERSTANDING MARKETING PLANS AND STRATEGY

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A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuses on the practical application of marketing planning. Chapters explain advertising and sales promotion strategies, price and sales strategies, how to define markets and segments, and...

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Bibliographic Details
Main Author: McDonald, Malcolm (Author)
Format: Book
Language:English
Published: United Kingdom New York Kogan Page 2016
Edition:Second edition
Subjects:
Marketing > Planning
BUSINESS & ECONOMICS > Marketing > General
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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