MARKETING COMMUNICATIONS OFFLINE AND ONLINE INTEGRATION,ENGAGEMENT AND ANALYTICS

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.

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Bibliographic Details
Main Authors: Smith, P. R. 1957- (Paul Russell) (Author), Zook, Ze (Author)
Format: Manuscript Book
Language:English
Published: London Philadelphia KoganPage 2016
Edition:Sixth edition
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Online Access:Click Here to View Status and Holdings.
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