MARKETING COMMUNICATIONS OFFLINE AND ONLINE INTEGRATION,ENGAGEMENT AND ANALYTICS
Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.
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| Main Authors: | , |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
London Philadelphia
KoganPage
2016
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| Edition: | Sixth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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