MARKETING COMMUNICATIONS OFFLINE AND ONLINE INTEGRATION,ENGAGEMENT AND ANALYTICS

MARKETING COMMUNICATIONS OFFLINE AND ONLINE INTEGRATION,ENGAGEMENT AND ANALYTICS

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.

Saved in:
Bibliographic Details
Main Authors: Smith, P. R. 1957- (Paul Russell) (Author), Zook, Ze (Author)
Format: Manuscript Book
Language:English
Published: London Philadelphia KoganPage 2016
Edition:Sixth edition
Subjects:
Communication In Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000ntm a2200000 i 4501
001 wils-800617
005 2018417161022
008 180926t2016 XXK ag| |#001 ##ENG#D
020 # # |a 9780749473402  |q paperback 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.123  |b .S65 2016 
100 1 # |a Smith, P. R.  |d 1957-  |e author  |q (Paul Russell) 
245 0 0 |a MARKETING COMMUNICATIONS  |b OFFLINE AND ONLINE INTEGRATION,ENGAGEMENT AND ANALYTICS  |c PR Smith and Ze Zook 
250 # # |a Sixth edition 
264 # 1 |a London  |a Philadelphia  |b KoganPage  |c 2016 
300 # # |a xxii, 578 pages :  |b color illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume 
500 # # |a Includes index 
520 # # |a Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool. 
650 # # |a Communication In Marketing 
700 1 # |a Zook, Ze  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=800617 
998 # # |a 00250##a006.2.2||00250##b006.2.2||00264#1a006.2.2||00264#1a002.8.2||00264#1b006.2.2||00300##a006.2.2||00300##b006.2.2||00300##c006.2.2||00500##a006.2.2||00520##a006.2.2||00520##b006.2.2|| 

Similar Items