MARKETING COMMUNICATIONS OFFLINE AND ONLINE INTEGRATION,ENGAGEMENT AND ANALYTICS

MARKETING COMMUNICATIONS OFFLINE AND ONLINE INTEGRATION,ENGAGEMENT AND ANALYTICS

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.

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Bibliographic Details
Main Authors: Smith, P. R. 1957- (Paul Russell) (Author), Zook, Ze (Author)
Format: Manuscript Book
Language:English
Published: London Philadelphia KoganPage 2016
Edition:Sixth edition
Subjects:
Communication In Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.
Item Description:Includes index
Physical Description:xxii, 578 pages : color illustrations 25 cm
ISBN:9780749473402

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