MARKETING WITH STRATEGIC EMPATHY Inspiring strategy with deeper consumer insight
Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.
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| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
London Philadelphia
Kogan Page
2016
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic market plan a manual for consumer products and services incorporating social media platform
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UNDERSTANDING CONSUMER DECISION MAKING The Means-End Approach to Marketing and Advertising Strategy
