Ethics in Public Relations A guide to best practice

• Main Author: Parsons, Patricia J (Author)
• Format: Book
• Language: English
• Published: London Philadelphia Kogan Page 2016
• Edition: 3rd edition
• Subjects: Public relations > Moral and ethical aspects; Public relations > Management
• Online Access: Click Here to View Status and Holdings.

 The modern parameters of PR are evolving. Ongoing developments in technology, social media and social contexts mean that the industry is changing, and so are the ethical questions faced by practitioners in the field. This fully updated third edition of Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world by way of practical tips and guidance. In addition, the book: demonstrates that an individual's sense of morality has an impact on decision making and ethical business behaviour, and helps managers account for this in business practice; helps practitioners understand and react to ethical consequnces in the face of fast-moving technological advances; explores the concept of personal ethics spilling into the professional realm in relation to topical issues such as sexual harassment and social media; relates underlying ethical topics such as utilitarianism and moral relativism to everyday issues. Written by a leading academic in the field, this practical and engaging book is a must-have for any public relations or corporate communications practitioner, or any student seeking a framework that relates underlying ethical theories to everyday issues