Copywriting
Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lausanne, Switzerland
AVA Publishing ava Academia
2008
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| Series: | Basics advertising
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Copywriting n. the creative process of writing text for advertisements or publicity material
