Copywriting

• Main Author: Bowdery, Rob (Author)
• Format: Book
• Language: English
• Published: Lausanne, Switzerland AVA Publishing ava Academia 2008
• Series: Basics advertising
• Subjects: Basic advertising
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 175 pages color illustrations 23 cm
• Bibliography: Bibliography: pages 172-173
• ISBN: 9782940373680; 294037368X

Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. --From publisher's description.