Marketing communications a european perspective

Marketing communications a european perspective

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Bibliographic Details
Main Author: Pelsmacker, Patrick De
Other Authors: Geuens, Maggie, Bergh, Joeri Van den
Format: Book
Published: Harlow, UK. Pearson Education Ltd. 2013
Subjects:
Communication In Marketing > Europe
Advertising > Europe
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxi, 615 p. ill. 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780273773221 (pbk.)
9780273773245 (PDF)
9780273794844 (eText)

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