Integrated Advertising, Promotion and Marketing Communications

A Modern Guide to Integrated Marketing CommunicationsIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers adverti...

Full description

Saved in:

Bibliographic Details
Main Authors:	Clow, Kenneth E. (Author), Baack, Donald (Author)
Format:	Book
Language:	English
Published:	Boston Pearson Education 2016
Edition:	Seventh edition
Subjects:	Communication In Marketing Advertising
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!