Integrated Advertising, Promotion and Marketing Communications
A Modern Guide to Integrated Marketing CommunicationsIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers adverti...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Education
2016
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| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Integrated advertising, promotion & marketing communications