Bank marketing for the 90's new ideas from 55 of the best marketers in banking
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
John Wiley
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xi, 228 p. 24 cm |
| ISBN: | 0471522643 |
Bank marketing text and cases