EXPLORING MARKETING RESEARCH
"Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional type...
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson South-Western
2007
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| Edition: | NINTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Exploring marketing research