EXPLORING MARKETING RESEARCH
"Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional type...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson South-Western
2007
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| Edition: | NINTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | 0 | 0 | |a 0324539029 |q paperback |
| 020 | 0 | 0 | |a 9780324539028 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .Z54 2007 |
| 100 | 1 | 0 | |a Zikmund, William G. |e author |
| 245 | 1 | 0 | |a EXPLORING MARKETING RESEARCH |c William G. Zikmund, Barry J. Babin. |
| 250 | 0 | 0 | |a NINTH EDITION |
| 264 | # | 1 | |a Mason, OH |b Thomson South-Western |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | 0 | 0 | |a xxi, 698 pages |b color illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 520 | # | # | |a "Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research. |
| 650 | # | 0 | |a Marketing Research |
| 700 | 1 | 0 | |a Babin, Barry J. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=784395 |
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Exploring marketing research