Printing and promotion handbook how to plan, produce, and use printing, advertising and direct mail
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
New York
McGraw-Hill
1966
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| Edition: | 3rd ed |
| Series: | McGraw-Hill handbooks
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-78025 | ||
| 020 | # | # | |a 0070414513 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a Z118 |b .M4 1966 |
| 100 | 1 | # | |a Melcher, Daniel |
| 245 | 1 | 0 | |a Printing and promotion handbook |b how to plan, produce, and use printing, advertising and direct mail |c by Daniel Melcher and Nancy Larrick |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a New York |b McGraw-Hill |c 1966 |
| 300 | # | # | |a x, 451 p. |b ill. |c 23 cm |
| 490 | 1 | # | |a McGraw-Hill handbooks |
| 650 | # | 0 | |a Printing |v Dictionaries |
| 700 | 1 | # | |a Larrick, Nancy |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=78025 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
Dictionary of printing terms a comprehensive guide to the terms most commonly used in printing, paper, typesetting, origination, finishing, point of sale, premiums and promotions etc.