Printing and promotion handbook how to plan, produce, and use printing, advertising and direct mail
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
1966
|
| Edition: | 3rd ed |
| Series: | McGraw-Hill handbooks
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | x, 451 p. ill. 23 cm |
|---|---|
| ISBN: | 0070414513 |
Dictionary of printing terms a comprehensive guide to the terms most commonly used in printing, paper, typesetting, origination, finishing, point of sale, premiums and promotions etc.