Printing and promotion handbook how to plan, produce, and use printing, advertising and direct mail
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| Other Authors: | |
| Format: | Unknown |
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New York
McGraw-Hill
1966
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| Edition: | 3rd ed |
| Series: | McGraw-Hill handbooks
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 451 p. ill. 23 cm |
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| ISBN: | 0070414513 |
Dictionary of printing terms a comprehensive guide to the terms most commonly used in printing, paper, typesetting, origination, finishing, point of sale, premiums and promotions etc.