MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL

MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL

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Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Englewood Cliffs, N. J Prentice-Hall, Inc. 1991
Edition:7TH edition
Series:Prentice-Hall series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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