MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N. J
Prentice-Hall, Inc.
1991
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| Edition: | 7TH edition |
| Series: | Prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets. |
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| Item Description: | Includes index |
| Physical Description: | xxvi, 756 pages illustrations 28 cm |
| ISBN: | 0135634792 9780135634790 |
Marketing management analysis, planning, implementation, and control