Marketing principles & strategy
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Forth Worth
Dryden Press
1993
|
| Edition: | 2nd. ed |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-76983 | ||
| 020 | # | # | |a 0030767083 |
| 090 | 0 | 0 | |a HF5415 |b .A748 1993 |
| 100 | 1 | # | |a Assael, Henry |
| 245 | 1 | 1 | |a Marketing |b principles & strategy |c Henry Assael |
| 250 | # | # | |a 2nd. ed |
| 260 | # | # | |a Forth Worth |b Dryden Press |c 1993 |
| 300 | # | # | |a xxvii, 771 [173] p. |b col. ill. |c 26 cm |
| 490 | 1 | # | |a The Dryden Press series in marketing |
| 504 | # | # | |a Includes bibliographical references. |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=76983 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Marketing principles & strategy