The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage

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Bibliographic Details
Main Author:	Frause, Bob
Other Authors:	Colehour, Julie
Format:	Book
Published:	Chicago Probus 1994
Subjects:	Product management > Environmental aspects Green Marketing > Environmental aspects
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a IStc \|d ITMB
090	0	0	\|a HF5413 \|b .F73 1994
100	1	#	\|a Frause, Bob
245	1	4	\|a The environmental marketing imperative \|b strategies for transforming environmental commitment into a competitive advantage \|c Bob Frause, Julie Coleour ; with research and editing assistance by Laura Dickinson
260	#	#	\|a Chicago \|b Probus \|c 1994
300	#	#	\|a vii, 264 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 199-200) and index
650	#	0	\|a Product management \|x Environmental aspects
650	#	0	\|a Green Marketing \|x Environmental aspects
700	1	#	\|a Colehour, Julie
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=76779
964	#	#	\|c BOK \|d 01