The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage
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| Format: | Unknown |
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Chicago
Probus
1994
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vii, 264 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 199-200) and index |
| ISBN: | 1557385386 |
Environmental marketing management meating the green challenge 
GREENER PRODUCTS The Making and Marketing of Sustainable Brands