Marketing management integrating theory and practice

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Bibliographic Details
Main Author:	Proctor, Tony
Format:	Book
Published:	London International Thomson Business Press 1996
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-765912
020	#	#	\|a 9780412623509
020	#	#	\|a 0412623501 (pbk.)
040	#	#	\|a UiTM
090	0	0	\|a HF5415.13 \|b .P76 1996
100	1	#	\|a Proctor, Tony
245	1	0	\|a Marketing management \|b integrating theory and practice \|c Tony Proctor
260	#	#	\|a London \|b International Thomson Business Press \|c 1996
300	#	#	\|a xii, 528 p. \|b col. ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=765912