Marketing management integrating theory and practice
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| Main Author: | |
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| Format: | Book |
| Published: |
London
International Thomson Business Press
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 528 p. col. ill. 25 cm |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 9780412623509 0412623501 (pbk.) |
Marketing management integrating theory and practice