business essentials

• Main Authors: Ebert, Ronald J (Author), Griffin, Ricky W. (Author)
• Format: Book
• Language: English
• Published: Boston Pearson 2017
• Edition: Eleventh edition
• Subjects: Entrepreneurship; Business enterprises; Industrial management
• Online Access: Click Here to View Status and Holdings.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents...

Table of Contents:

• Part 1: The Contemporary Business World1. The U.S. Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business Part 2: Managing the Business5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality Part 3: People in Organizations8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products Part 5: Managing Information for Better Business Decisions14. Information Technology (IT) for Business15. The Role of Accountants and Accounting Information Part 6: The Financial System and Issues in Financial Management16. Understanding Money and the Role of Banking17. Managing Business Finances AppendicesAppendix I: Risk Management Appendix II: The Legal Context of BusinessAppendix III: Managing Your Personal FinancesAppendix IV: Unions and Labor Management GlossaryIndex