business essentials
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson
2017
|
| Edition: | Eleventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-765900 | ||
| 005 | 2019818113212 | ||
| 008 | 200316t2017 MAU af# ##001 |deng#D | ||
| 020 | # | # | |a 1292152249 |q paperback |
| 020 | # | # | |a 9781292152240 |q paperback |
| 040 | # | # | |a OCLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD70.U5 |b .E2 2017 |
| 100 | 1 | # | |a Ebert, Ronald J |e author |
| 245 | 1 | 0 | |a business essentials |c Ronald J. Ebert, Ricky W. Griffin |
| 250 | # | # | |a Eleventh edition |b Global edition |
| 264 | # | 1 | |a Boston |b Pearson |c 2017 |
| 264 | # | 4 | |c ©2017 |
| 300 | # | # | |a 692 pages |b illustrations (black and white, and colour), maps (colour) |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Part 1: The Contemporary Business World1. The U.S. Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business Part 2: Managing the Business5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality Part 3: People in Organizations8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products Part 5: Managing Information for Better Business Decisions14. Information Technology (IT) for Business15. The Role of Accountants and Accounting Information Part 6: The Financial System and Issues in Financial Management16. Understanding Money and the Role of Banking17. Managing Business Finances AppendicesAppendix I: Risk Management Appendix II: The Legal Context of BusinessAppendix III: Managing Your Personal FinancesAppendix IV: Unions and Labor Management GlossaryIndex |
| 520 | # | # | |a The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. |
| 526 | 8 | # | |a DBM |b BMMG 100 |5 Intec Education College |
| 650 | # | 0 | |a Entrepreneurship |
| 650 | # | 0 | |a Business enterprises |
| 650 | # | 0 | |a Industrial management |
| 700 | 1 | # | |a Griffin, Ricky W. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=765900 |
Business Essentials Thirteenth Edition