Basic marketing a global-managerial approach

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Bibliographic Details
Main Author:	Perreault, William D
Other Authors:	McCarthy, E Jerome
Format:	Book
Published:	Boston, London McGraw-Hill 1999
Subjects:	Marketing > Management > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-765831
020	#	#	\|a 9780071158336
040	#	#	\|a UiTM
090	0	0	\|a HF5415.13 \|b .M369 1999
100	1	#	\|a Perreault, William D
245	1	0	\|a Basic marketing \|b a global-managerial approach \|c E Jerome McCarthy, William D Perreault
260	#	#	\|a Boston, London \|b McGraw-Hill \|c 1999
300	#	#	\|a xxiv, 791 p. \|b ill, col. \|c 27 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|v Management \|x Management
700	1	#	\|a McCarthy, E Jerome
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=765831