Basic marketing a global-managerial approach
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| Format: | Book |
| Published: |
Boston, London
McGraw-Hill
1999
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 791 p. ill, col. 27 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780071158336 |
Basic marketing a global-managerial approach