Marketing research an applied orientation

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Bibliographic Details
Main Author:	Malhotra, Naresh K
Format:	Book
Published:	Englewood Cliff, New Jersey Prentice-Hall, Inc 1993
Subjects:	Marketing research Marketing research > Methodology
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-765812
020	#	#	\|a 9780135553848
020	#	#	\|a 0135553849
040	#	#	\|a UIAM \|d UiTM
090	0	0	\|a HF5415.2 \|b .M29 1993
100	1	#	\|a Malhotra, Naresh K
245	1	0	\|a Marketing research \|b an applied orientation \|c Naresh K. Malhotra
260	#	#	\|a Englewood Cliff, New Jersey \|b Prentice-Hall, Inc \|c 1993
300	#	#	\|a vi, 337 p. \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
650	#	0	\|a Marketing research \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=765812