The Advertising Concept Book Think Now, Design Later : A complete guide to creative ideas, strategies and campaigns with over 500 illustrations
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edit...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, United States
Thames & Hudson
2016
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-765623 | ||
| 005 | 2019111253 | ||
| 008 | 220629t20162016NYU af# ##001 #deng#D | ||
| 020 | # | # | |a 9780500292679 |q paperback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5823 |b .B27 2016 |
| 100 | 1 | # | |a Barry, Pete |e author |
| 245 | 1 | 4 | |a The Advertising Concept Book |b Think Now, Design Later : A complete guide to creative ideas, strategies and campaigns |c Pete Barry |p with over 500 illustrations |
| 250 | # | # | |a Third Edition |
| 264 | # | 1 | |a New York, United States |b Thames & Hudson |c 2016 |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a 320 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (page 315) and index |
| 520 | # | # | |a Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns |
| 526 | 0 | # | |a Advertising Creative Strategies |b Bachelor In Graphic Design |5 Faculty of Art and Design |
| 526 | 0 | # | |a ADT561 |b AD241 |5 AD |
| 526 | 0 | # | |a Copywriting In Communication Design |b Bachelor In Graphic Design |5 Faculty of Art and Design |
| 526 | 0 | # | |a GDG513 |b AD241 |5 AD |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Advertising copy |
| 650 | # | 0 | |a Advertising campaigns |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=765623 |
The advertising concept book think now, design later: a complete guide to creative ideas, strategies and campaigns