The Advertising Concept Book Think Now, Design Later : A complete guide to creative ideas, strategies and campaigns with over 500 illustrations
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edit...
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| Format: | Book |
| Language: | English |
| Published: |
New York, United States
Thames & Hudson
2016
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns |
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| Physical Description: | 320 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (page 315) and index |
| ISBN: | 9780500292679 |
The advertising concept book think now, design later: a complete guide to creative ideas, strategies and campaigns