CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

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Bibliographic Details
Main Author: Schiffman, Leon G. (Author)
Other Authors: Kanuk, Leslie Lazar (co-author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hal 2004
Edition:EIGHTH EDITION
Subjects:
Consumer behavior
Motivation research (Marketing)
Consumers Motivation research (Marketing)
Diffusion of innovations
Online Access:Click Here to View Status and Holdings.
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