CONSUMER BEHAVIOR

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Bibliographic Details
Main Author: Schiffman, Leon G. (Author)
Other Authors: Kanuk, Leslie Lazar (co-author)
Format: Manuscript Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hal 2004
Edition:EIGHTH EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0130491756  |q paperback 
020 # # |a 9780130491756  |q paperback 
040 # # |a DLC  |d UiTM  |e rda 
041 # # |a eng 
090 0 0 |a HF5415.32  |b .S35 2004 
100 1 # |a Schiffman, Leon G.  |e author 
245 1 0 |a CONSUMER BEHAVIOR  |c Leon G. Schiffman, Leslie Lazar Kanuk 
250 # # |a EIGHTH EDITION 
264 # 1 |a Upper Saddle River, N.J.  |b Pearson Prentice Hal  |c 2004 
264 # 4 |c ©2004 
300 # # |a xxiv, 587pages  |b colour illustrations  |c 27 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
526 0 # |a CTU 3XX  |b IC 120  |5 ACIS 
526 0 # |a Islamic Consumer Behavior  |b Diploma Pengurusan Halal  |5 Akademi Pengajian Islam Kontemporari 
650 # 0 |a Consumer behavior 
650 # 0 |a Motivation research (Marketing) 
650 # 0 |a Consumers Motivation research (Marketing) 
650 # 0 |a Diffusion of innovations 
700 1 # |a Kanuk, Leslie Lazar  |e co-author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=763969 
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