A DESIGNER'S RESEARCH MANUAL SUCCEED IN DESIGN BY KNOWING YOUR CLIENTS AND WHAT THEY REALLY NEED

A DESIGNER'S RESEARCH MANUAL SUCCEED IN DESIGN BY KNOWING YOUR CLIENTS AND WHAT THEY REALLY NEED

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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafte...

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Bibliographic Details
Main Author: Visocky O'Grady, Jennifer (Author)
Other Authors: Visocky O'Grady, Kenneth (co-author)
Format: Manuscript Book
Language:English
Published: Beverly, MA Rockport Publishers 2009
Series:Design field guides
Subjects:
Graphic Arts > Marketing > United States
Commercial Art > Marketing > United States
Online Access:Click Here to View Status and Holdings.
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