A DESIGNER'S RESEARCH MANUAL SUCCEED IN DESIGN BY KNOWING YOUR CLIENTS AND WHAT THEY REALLY NEED

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafte...

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Bibliographic Details
Main Author: Visocky O'Grady, Jennifer (Author)
Other Authors: Visocky O'Grady, Kenneth (co-author)
Format: Book
Language:English
Published: Beverly, MA Rockport Publishers 2009
Series:Design field guides
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 2 |a A DESIGNER'S RESEARCH MANUAL  |b SUCCEED IN DESIGN BY KNOWING YOUR CLIENTS AND WHAT THEY REALLY NEED  |c Jennifer Visocky O'Grady, Kenneth Visocky O'Grady 
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520 # # |a Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. 
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856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=763966