A DESIGNER'S RESEARCH MANUAL SUCCEED IN DESIGN BY KNOWING YOUR CLIENTS AND WHAT THEY REALLY NEED
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafte...
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| Format: | Book |
| Language: | English |
| Published: |
Beverly, MA
Rockport Publishers
2009
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| Series: | Design field guides
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. |
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| Physical Description: | 192 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781592535576 1592535577 |
A Designer's Research Manual SUCCEED IN DESIGN BY KNOWING YOUR CLIENTS + WHAT THEY REALLY NEED