A DESIGNER'S RESEARCH MANUAL SUCCEED IN DESIGN BY KNOWING YOUR CLIENTS AND WHAT THEY REALLY NEED

• Main Author: Visocky O'Grady, Jennifer (Author)
• Other Authors: Visocky O'Grady, Kenneth (co-author)
• Format: Manuscript Book
• Language: English
• Published: Beverly, MA Rockport Publishers 2009
• Series: Design field guides
• Subjects: Graphic Arts > Marketing > United States; Commercial Art > Marketing > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 192 pages illustrations 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781592535576; 1592535577

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.