VISUAL PERSUASION The Role of Images in Advertising
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature...
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| Format: | Book |
| Language: | English |
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Thousand Oaks
SAGE Publications
1997
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Visual persuasion the role of images in advertising