VISUAL PERSUASION The Role of Images in Advertising

VISUAL PERSUASION The Role of Images in Advertising

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The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature...

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Bibliographic Details
Main Author: Messaris, Paul (Author)
Format: Manuscript Book
Language:English
Published: Thousand Oaks SAGE Publications 1997
Subjects:
Commercial art
Advertising > Psychological aspects
Visual communication
Online Access:Click Here to View Status and Holdings.
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