VISUAL PERSUASION The Role of Images in Advertising
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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Thousand Oaks
SAGE Publications
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising. |
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| Physical Description: | xxii, 297 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 275-288) and index |
| ISBN: | 0803972458 9780803972452 |
Visual persuasion the role of images in advertising