BASIC MARKETING MANAGEMENT
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current mark...
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
2000
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Basic marketing management