Strategic Management of Innovation and Design

Strategic Management of Innovation and Design

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There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded in the experiences of innovative firms and based on the most re...

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Bibliographic Details
Main Author: Le Masson, Pascal (Author)
Other Authors: Weil, Benoit (co-author), Hatchuel, Armand (co-author)
Format: Book
Language:English
Published: Cambridge Cambridge University Press 2010
Subjects:
Technological innovations > Management
Organizational effectiveness > Management
Strategic planning
Industrial design
Online Access:Click Here to View Status and Holdings.
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