PORTFOLIO MANAGEMENT FOR NEW PRODUCTS

Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&D portf...

Full description

Saved in:
Bibliographic Details
Main Author: Cooper, Robert G. 1943- (Author)
Other Authors: Edgett, Scott J. (co-author), Kleinschmidt, Elko J. (co-author)
Format: Book
Language:English
Published: New York BASIC BOOK 2001
Edition:2ND EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items