PORTFOLIO MANAGEMENT FOR NEW PRODUCTS
Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&D portf...
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Main Author: | Cooper, Robert G. 1943- (Author) |
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Other Authors: | Edgett, Scott J. (co-author), Kleinschmidt, Elko J. (co-author) |
Format: | Book |
Language: | English |
Published: |
New York
BASIC BOOK
2001
|
Edition: | 2ND EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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