PORTFOLIO MANAGEMENT FOR NEW PRODUCTS
Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&D portf...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
BASIC BOOK
2001
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| Edition: | 2ND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&D portfolios. Learn how to steer your company's R&D investment to achieve a higher return. This ground breaking book is the result of years of pioneering research by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. It is full of practical examples from real companies combined with the authors' analysis of the various approaches. It illustrates the subtle but important differences between the traditional methods of portfolio management for investments and projects versus the new approaches for the complex world of new products. |
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| Physical Description: | xiv, 382 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. [349]-364) and index |
| ISBN: | 9780738205144 0738205141 |
INTRODUCTION TO MATHEMATICAL PORTFOLIO THEORY