CREATIVE STRATEGIES IDEA MANAGEMENT FOR MARKETING, ADVERTISING, MEDIA AND DESIGN
Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and communication. Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the r...
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| Format: | Book |
| Language: | English |
| Published: |
London
Thames & Hudson
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Creative strategies idea management for marketing, advertising, media and design