CREATIVE STRATEGIES IDEA MANAGEMENT FOR MARKETING, ADVERTISING, MEDIA AND DESIGN

• Main Author: Pricken, Mario (Author)
• Format: Book
• Language: English
• Published: London Thames & Hudson 2010
• Subjects: Advertising campaigns; Creativity in advertising
• Online Access: Click Here to View Status and Holdings.
• Item Description: Originally published in Germany as Clou: Strategisches Ideenmanagement in Marketing, Werbung, Medien und Design by Verlag Hermann Schmidt Mainz in 2009
• Physical Description: 311 pages illustrations (chiefly colour) 27 cm
• Bibliography: Includes bibliographical references (p. 309-311) and index
• ISBN: 9780500515402; 0500515409

Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and communication. Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again. This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination. Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it's only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish. 500+ color illustrations.