Beyond branding how savvy marketers build brand equity to create products and open new markets

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Bibliographic Details
Main Author:	Marconi, Joe (Author)
Format:	Book
Published:	Kuala Lumpur Joe Marconi 1994
Subjects:	Product management Brand choice Brand name products
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-763686
020	#	#	\|a 9781557384287
040	#	#	\|a BNM PNM \|d UiTM \|e rda
090	0	0	\|a HD69.B7 \|b .M37 1994
100	1	#	\|a Marconi, Joe \|e author
245	1	0	\|a Beyond branding \|b how savvy marketers build brand equity to create products and open new markets \|c Joe Marconi
264	#	1	\|a Kuala Lumpur \|b Joe Marconi \|c 1994
300	#	#	\|a xvi, 213 pages \|b illustrations \|c 22cm
504	#	#	\|a Includes bibliographical references (pages 201-203) and index
650	#	0	\|a Product management
650	#	0	\|a Brand choice
650	#	0	\|a Brand name products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=763686
998	#	#	\|a 00264#1a002.8.2\|\|00264#1b002.8.4\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|