Beyond branding how savvy marketers build brand equity to create products and open new markets
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| Main Author: | |
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| Format: | Book |
| Published: |
Kuala Lumpur
Joe Marconi
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 213 pages illustrations 22cm |
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| Bibliography: | Includes bibliographical references (pages 201-203) and index |
| ISBN: | 9781557384287 |
Beyond branding how savvy marketers build brand equity to create products and open new markets