Modern retailing theory and practice

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Bibliographic Details
Main Author: Mason, Joseph Barry
Other Authors: Wilkinson, Judy Bonner 1943-, Mayer, Morris Lehman
Format: Book
Published: Homewood, IL Irwin 1993
Edition:6th ed.
Series:The Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiii, 793 p. ill. (some col.) 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0256102570