Operations Management An Asian Perspective
The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
McGraw Hill
2010
©2010 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Operation management an Asian perspective