Operations Management An Asian Perspective

Operations Management An Asian Perspective

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them.

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Bibliographic Details
Main Authors: Stevenson, William J. (Author), Sum Chee Chuong (Author)
Format: Book
Language:English
Published: Singapore McGraw Hill 2010
©2010
Subjects:
Production Management
Online Access:Click Here to View Status and Holdings.
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Description
Summary:The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them.
Physical Description:xxvii, 859 pages colour, illustration 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780071270625 (pbk.)
0071270620 (pbk.)

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